Too Good To Go Partners with FMCG Brands on Date Labelling Campaign

A Comprehensive Analysis of the Collaboration

### FMCG Brands Join Forces to Reduce Food Waste In a groundbreaking initiative, Too Good To Go has partnered with leading FMCG (fast-moving consumer goods) brands to launch a date labelling campaign aimed at combating food waste. This partnership brings together industry giants such as Danone, McCain, and Kellogg's, who will collaborate to implement clear and consistent date labelling across their product lines.

Clearer Date Labels to Empower Consumers

The campaign emphasizes the importance of transparent and easily understandable date labelling on food products. Confusion surrounding "best before" and "use by" dates often leads to premature discarding of edible food, contributing to food waste. By standardizing date labelling practices, consumers will be better equipped to make informed decisions about the freshness and safety of food products.

Reducing Food Waste and Environmental Impact

Food waste poses a significant environmental challenge, with a third of all food produced globally going to waste. Too Good To Go's partnership with FMCG brands targets this issue by empowering consumers to make more sustainable choices. Clear date labelling will reduce confusion and encourage consumers to utilize food before it spoils, thereby minimizing food waste and its associated environmental impacts.